Portrait of Taha AlfizaTaha AlfizaBrand & Product Designer
AJ360 brand refreshNowDesigning at Al Jazeera
Based in·—
Istanbul—
LanguagesAR · EN · TR
مرحبا
Clients
Founder
DalDesign consultancy for brands in Iraq & the Gulf
A bit more about me

hello,

thanks for stopping by. here's a bit more about me.

I'm Taha, a brand and product designer from Iraq, living in Istanbul. I've been designing for more than ten years: editorial work for GIZ, motion for the ICRC, and leading a design team as art director at KAPITA Business Hub.

today I design for Al Jazeera and run Dal, a small consultancy for brands in Iraq and the Gulf. before that I spent three years as a senior designer at tabii by TRT, working on campaigns inside Türkiye and around the world.

between client work I build products of my own: Alwa, a B2B food procurement platform I co-founded, and Snap Spend, an Arabic-first app for tracking and splitting expenses.

every project starts with listening: what you're making, who it's for, and where you want to take it. then comes direction. I share references and a few routes, and we choose one together before I draw a single screen or mark. it's the part I care about most.

most of what I make has to work in two directions at once. Arabic and English sit side by side in nearly every system I build, so I design them together rather than translating one into the other.

I studied communication design at Bahçeşehir University in Istanbul and graduated with honours in 2023.

if you have something in mind, write to me at taha.alfiza@gmail.com.

taha

Services
01
Brand identityIdentities designed as whole systems: name, mark, type, colour, art direction and the rules that hold them together, in Arabic and English from day one.
02
Product designApps, platforms and websites, from the first flow to the last component, with design systems the teams who ship them can actually use.
03
MotionLogo animation, titles and social motion: calm, considered, and drawn from the same system as everything else.
How I work
Direction firstEvery project starts with research and a shared moodboard, and we agree on a route together before any logo or screen is drawn.
Selected workAll projects
Contact

Have a brand or product in mind?Let’s make it work in both directions.