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Fayruza

Branding · Brand identity · 2025

Fayruza means turquoise. The identity treats the clinic like a polished gem: an Arabic logotype with a mint star, set in turquoise stone, with ripples, glints and a palette of turquoise, ink and pearl. A modern beauty clinic with a feminine soul.

Client: Fayruza by Roma Group
Scope: Brand identity, Motion, Applications
Year: 2025
Credits: Creative direction and design by Taha Alfiza.
Team: Abdullah Alsharif Designer
Noor Qaba Designer
Idea: Fayruza means turquoise. The identity treats the clinic like a polished gem: an Arabic logotype with a mint star, set in turquoise stone, with ripples, glints and a palette of turquoise, ink and pearl. A modern beauty clinic with a feminine soul.

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